When thinking about implementing a corporate email signature, centralizing the standardization task is critical to design a cohesive signature that expresses a professional look and consistent branding.
Reflecting the company’s identity through the right corporate logo is crucial to increase its positive perception in every person’s eyes, including customers, prospects, vendors, and any person interacting with the company. The signature will also drive traffic to the website and promote the company's social media accounts.
The email signature also provides an opportunity to promote the business's products and services. A promotional banner can drive publicity and increase the recipient’s response rates when compared to marketing email campaigns.